Pierre Eau Business Strategy

“You are the only one who can use your ability. It is an awesome responsibility.” – Zig Ziglar

The figures are staggering; a startling 150 million individuals are making over 400 billion dollars in home-based business income. This figure eclipses the food industry. It even puts the pharmaceutical industry to shame.

By some estimates, home-based entrepreneurs are earning an average of $63,000 or more annually. The freedom of being self-employed allows many home-based business owners to consider a return to the corporate world something they’d avoid at all costs.

Consider some of these findings…

* Owning and operating a home-based business offers entrepreneurs an achievable point of entry. More than 40 percent of all home-based businesses require less than $5,000 for startup.

* Home-based entrepreneurialism is growing in importance and diversity. It offers opportunities for entrepreneurs and at-home professionals in every demographic and ethnic group.

* According to IDC, a top national research firm, there are between 34.3 million and 36.6 million home office households in the United States alone.

* According to The Success Factory International, America is in the midst of an extraordinary workplace transformation; the home-based business phenomenon shows no sign of slowing down

* Information technology (IT) has made it possible for e-commerce and has enabled small, medium-sized, and home-based businesses to compete more effectively in the global market. Ecommerce makes it possible for more people to start their own businesses.

Many home-based business startups are an outgrowth of either personal interest or a profession that severely limited the individual freedom of the worker. In either case, there seems to be growing satisfaction among those who have chosen a home-based business alternative.

Interestingly home-based businesses are extensively populated with women or aging workers. The reasonings behind this trend would require an article of its own, but the point is the Internet is filled with highly successful non-traditional business owners.

What comes as a surprise to many home-based business owners is the fact that their business started at home in an effort to save money with full intentions of moving the business to a brick and mortar store front. However, it is estimated that only 5% of existing home-based businesses will ultimately move out of the home.

Part of the lure of home-based businesses is the empowerment provided to the owner who understands the return of control in their life as a priceless benefit of home-based businesses ownership.

“My list of ingredients for success is divided into four basic groups: Inward, Outward, Upward and Onward.” – David Thomas

You don’t realize it, but in the next few minutes you are going to learn how vital information that you are receiving every night (in your dreams) could hold the key to your happiness, protection, peace and prosperity.

Let’s begin with…

5 Little-Known Facts

What has a dream got to do with the making of a world champion golfer?

What did one of the greatest inventors of all time learn in a dream that you and I are still spending our money on the result over 100 years later?

How did a dream lead a famous scientist to a discovery that got him the Nobel Prize for Physics?

What type of dream was responsible for preserving the life of one of the most infamous persons the world has ever known?

How did an unrecognized warning in a dream lead to the death of one of America’s greatest presidents?

Shortly, you too are going to uncover the simple keys that will allow you to understand your dreams and take action when necessary.

You will discover:

Opportunities you should be taking to usher in a new and better life for yourself and your loved ones.

the significance of dream symbols that bring prosperity such as fruits, trees, certain colors, and even numbers you see in the dream.

That most dreams are time-sensitive – they should be acted on immediately for best results

Why certain dreams should be cancelled and the simple prayers to pray and cancel them

How to pray and exactly what prayers to pray for your good dreams to manifest… quickly

A simple technique for remembering all your dreams when you wake up so you can take the correct action

Scientists Do NOT Want You To Find Out!

Did you know that the great composer Mozart received many of his most glorious compositions through dreams?

Or that Robert Louis Stevenson struggled for days over a short story that refused to take shape until a dream transformed it into the classic “Dr. Jekyll and Mr. Hyde?”

Or that Dmitry Mendeleyev, a brilliant 19th century chemist and physicist recreated the Periodic Table during his waking hours after it appeared to him in it’s entirety in a dream?

Or if Dr. Jonas Salk had chosen to ignore his dreams, the polio vaccine might never have existed?

Did you know that dreams inspired everything from Elias Howe’s invention of the sewing machine to Thomas Edison’s invention of the light bulb?

And here’s possibly… The Biggest Shocker Of All…

Did you ever know that the Theory of Relativity came to Einstein in a dream?

In her book, “Wake Up to Your Dream” Sandra Collier discussed how dreaming affected Albert Einstein.

Hear Einstein himself tell his dream:

“I was sledding with my friends at night. I started to slide down the hill but my sled started going faster and faster. I was going so fast that I realized I was approaching the speed of light. I looked up at that point and I saw the stars. They were being refracted into colors I had never seen before. I was filled with a sense of awe. I understood in some way that I was looking at the most important meaning in my life.”

Years later, Einstein said, “I knew I had to understand that dream and you could say, and I would say, that my entire scientific career has been a meditation on my dream.”

Whoa! That’s from the man acknowledged as the greatest scientist who ever lived!

Let me ask you a question:

“Do you even bother with your dreams?” Did you know that…

The Secrets of Your Greatness Have Already Been Given to You in Your Dreams?”

Or (this is a scary one)…

“Do you ever consider that many times you have even received warnings in your dreams… and due to lack of understanding you may have unknowingly allowed some nasty things to happen to you?”

Let’s look at this sobering example…

The President’s Case

A few days before he was killed, Abraham Lincoln said that he was impressed by the number of prophetic dreams in the Bible.

When his wife asked him why he’d brought this up, Lincoln related a dream he just had.

He was wandering through the halls of the White House trying to find out where the sound of weeping people was coming from. His search led him to the East Room where he saw a coffin lying on a platform, guarded by soldiers and surrounded by a throng of mourners.

“Who is dead?” he asked in the dream.

“The president, killed by an assassin” was the answer.

The loud grieving sobs of mourners finally awoke Lincoln from the dream.

We all know the rest of the story… Lincoln was killed by an assassin’s bullet a few days later.

What Dreams Are You Ignoring?

In my course on dreams, I teach from a Biblical perspective and in simple-to-understand language:

- How to recognize good and bad dreams

- How to understand your dreams

- the 9 dreams that bring riches, success and promotion

- how to pray your good dreams into manifestation

- how to cancel bad dreams through prayers

- how to pray and stop bad dreams

- and much, much more

A customer’s buying behavior is hugely influenced by famous people. Marketing experts, using associative learning principles, analyzes the lifestyle of the celebrities to properly assign them to the brand which depicts them perfectly. Their fashion sense, appeal, awareness, fame and public image are reviewed thoroughly to assign them the right charity work or product. Repetition, blocking, CS pre-exposure, extinction, overshadowing, belongingness, and association set size are the principles on the basis of which analysis is done like the famous Miss World Aishwarya Rai of India who has very beautiful eyes was chosen to campaign for eye donation project. Some of the celebrities are known for their distinct voice. This concept led to the voice-over method in advertising. Their voices merely attract customers when used in a commercial.

Today, nearly twenty percent of the advertising industry utilizes celebrity endorsement. A celebrity is bound to endorse many products and brands over a course of time. Each time a different image of the celebrity is being projected to the public. The company should keep in mind the previous identity and play accordingly. Projecting a different person every time will sustain the interest of the customers, but at the same time the two identities shouldn’t conflict with each other. The captain of England soccer team David Beckham has endorsed many products. While advertising for Gillette, his taste for hairstyles was considered and he was given a bald look. When campaigning for Police his passion for fashion was portrayed all over and heavily jeweled David Beckham was depicted.

If a celebrity isn’t comfortable with being pictured differently each time he or she can create a graphic image or logo of their own which can be used each time they advertise for a particular product. The logo can reflect the personality of the respective celebrity, like the font can be stylish if the celebrity is fashion conscious like Jennifer Lopez who created a logo of JLO, which is used to advertise perfume and even clothing line of her own. Another advantage in this approach is that the brand can still be appealing to the crowds even after the celebrity has lost his or her looks as they won’t require visual recognition and aids in the long-term negotiations. The celebrity logo itself carries the style and attitude.

Millions of dollars are being invested by marketers to get the promotional support of super stars every year. Davie Brown Entertainment has an agency completely devoted to the purpose of choosing a celebrity for a product. They not only judge a celebrity’s caliber to affect brand affinity and consumer’s taste but also design the advertisements for the celebrities to feature in it.