Pierre Eau Business Strategy

For most online business owners, having excellent pay per click marketing campaign is easier to achieve through the services of trusted and reliable PPC providers or PPC search engines. Indeed, there is a big chunk of truth to that. PPC search engine giants like Overture and MSN are really good choices for a PPC campaign. Through the years, PPC search engines have made reputable names for themselves. They have made a large following from small online businesses and wide base of big clients as well. They have worked wonders and miracles to help online businesses gain unsurmountable exposure and help generate more sales for hundreds of products and services.

Just to be different and daring, as what businesses should be, I wonder why don’t online business owners look for other options for their PPC campaigns? By other options, I do not mean that they drop the services of the PPC provider they have come to trust. What I mean by other options is resorting to other modes of availing PPC services. The usual routine would be to go directly to a PPC search engine and avail of its services. I wonder if it is possible to have a middleman to bridge the business and the PPC search engine, like a real estate broker or a car sales representative. The idea may be unpalatable at first glance for it immediately connotes added cost. But if one has an open, unbiased mind about it, there could be added benefits as well. After all, wanting to have more benefits inevitably requires additional inputs or cost. What really matters is that the benefits are greater than the cost.

I brought up this thought of mine to a colleague who knows a lot about the PPC industry. I was relieved when he told me that my idea of a middleman is not at all far-fetched. He actually said that a lot of online businesses are already hiring services of individuals to manage and run their PPC campaigns, affiliate programs, and other online sales and advertising strategies. He also informed me that aside from hiring a middleman, others even hire consultants for their online businesses. He even said that he himself is contemplating on having a consultant for his online apparel business. When I asked him if he already has a name in mind, he was quick to answer Mark J. Welch.

When I shrugged, my colleague then threw back the slightly mocking but funny question, “Are you from the outer space to not know Mark Welch?” Pardon my ignorance of Mark Welch, but yes, I didn’t the guy who is apparently the household name for online marketing management.

Mark Welch, as my colleague educated me, is a big name in online marketing consultancy. He provides consultancy services to online business retailers and companies. He specializes on enforcing results-based marketing campaigns and strategies. By results-based, Welch is only after those strategies that really yield to tangible results or sales. Thus, it is no wonder that Welch is sought-after for his consulting powers in PPC marketing campaigns. Since 1998, he has been servicing big clients and has gained lucrative campaigns through at least 100,000 top search keywords and key phrases. His past PPC clients have testified that 30% to about 50% of their online revenues were from the sales generated by campaigns under Welch’s consultancy. Welch is attested by many as an expert in crucial aspects of a PPC campaign. He is an expert in strategic bidding and balancing of cost and benefits of various bidding rates. He does not always equate a number 1 ranking in search results as the right step to potential high sales. He has the keen ability to analyze biding trends and would often opt for a number two or number three positions in the bidding rank. He specializes on analyzing how many sales should be generated by each dollar paid for every click.

Welch also caters to affiliate program needs. Starting in 1997, his constancy to affiliate program accounts for up to 50% of the revenues earned by his clients. He is also known for making wise stealth and low-profile marketing strategies, which include “captive affiliates.” Welch is also known as an expert in side-channel marketing. In side-channel strategies, Welch would usually advise his clients to complement their PPC campaigns with selling in eBay, Amazon, and others. Welch’s other services cover website designing or redesigning, search engine optimization (SEO), web development, acquisition of content, editing and copy writing, graphic design, and merchandise operations.

So whether it’s a PPC campaign or affiliate program that you are thinking of having, Mark Welch could be the man you need. He may be an added cost but with an outstanding record under his belt, Welch’s expertise is a sure benefit.

‘Professional coaching is an ongoing professional relationship, that helps people produce extraordinary results in their lives, careers, businesses or organisations. Through the process of coaching, clients deepen their learning, improve their performance and enhance their quality of life……………………….. Coaching accelerates the clients progress by providing greater focus and awareness of choice’ International Coach Federation. www.coachfederation.org/abouticf/standards.htm

Effective coaching helps coachees in many ways, here are a few:

Unlock a person’s true potential through helping to raise their self awareness through enquiry, Find different perspectives to situation Build a ‘can do’ attitude’ Give the coachee specific time to focus solely on themselves Increase an individual productivity Ignites their passion Clarity about life purpose and goals

Research conducted by Manchester Consulting in 2001, found that there was a direct link between coaching and mentoring to bottom business results!!! 22% in profits over the term of their project!!

‘My tax partners know that in teaching tax technical skills they can instruct using the I will tell / show you technique, or they can use the ‘Here is a problem – what do you think is the solution?’ approach. The former may be more time efficient, the latter may lead to deeper understanding’ Bridget Allen, Head of Coaching KPMG

Did you realise from the quote about, that KPMG has a ‘Head of Coaching’? What does that tell you about the importance of coaching to businesses?

Do you have a personal coach either at work or externally? If yes, great!! If not, what is holding you back?

Don’t you want to accelerate your career or business, have greater self awareness, improve your business relationships and increase your performance/ productivity / profits?

I have been providing business mentoring and coaching services for years now and I also have a business coach and my coach Terri Levine http://www.levinebusinesscoaching.com/about has coaches for her different areas of focus!!! Tiger Woods even has a coach and he is the best in the world!!!

People ask ‘Why does Tiger have a coach?’ Do you know the answer? The answer is because he cannot see himself!!!!

For us to become the ‘Tigers’ in our businesses, organisations and in our lives, we need help from experienced people to help us ‘see ourselves’ and to help us to grow.

Are you working on your business plan for computer consulting?

If you’re like many others starting their own computer consulting businesses, you are probably used to doing a lot of generalist work.  Perhaps you’ve been doing some computer repairs, basic network installations, troubleshooting or answering help desk type questions.

So given that many have similar skills, what can you do in your business plan for computer consulting that will set you apart from the competition and bring you the best, steady, high-paying clients in your area?

Know What Being a Generalist Actually Means. Before you can set yourself apart from other generalists, you need to understand what exactly defines the term “generalist.”  As a generalist, you’ll probably be answering basic how-to questions; troubleshooting; designing networks; providing basic training; acting as a go-between with phone companies, Web hosts and ISP’s; making product recommendations; procuring hardware and software; managing IT assets; configuring and customizing; testing; integrating and planning big-picture IT strategy.  Basically as a generalist, you will do everything.  So writing a business plan that will make you unique, even when you are doing a lot of generalist work, is really about figuring out what you offer that no one else is providing.  In other words, what can you provide that’s of unique, compelling value?  And how can you play this up in a big-time way in your marketing messages? Show You Are Not a Commodity. If you want to set yourself apart from others that have just a flimsy or non-existent business plan for computer consulting, base your plan around making sure that you are not seen as a commodity by potential clients.  Therefore, make sure that you never to base the value of your services on price.  For example, you can’t base your uniqueness on something like, “We are different from everyone else because we offer the cheapest computer consulting services you can find.”  You need to find your real strengths and base your business on the problems that you solve for your clients and the benefits that you offer your clients.  This problem-solving, benefits-focused approach needs to come through loud and clear in all of your marketing materials.  And ultimately this goes a long way toward attracting less price-sensitive clients that are more value-oriented and willing to pay higher hourly billing rates for premium services and results-based, ROI-centric projects (return-on-investment). Focus Your Business Plan for Computer Consulting on Long-Term Clients. If you want to wonder where your business is going all the time, worry about your next pay check or scramble to make ends meet, by all means build your business around one-shot deal customers.  But if you really want profitability and longevity, focus on providing long-term solutions to steady, high-paying clients.  When approach with a well thought-out sales process sequence, most of these clients will ultimately sign on for ongoing service agreements and be with you for the long haul. So sell benefits that will appeal to those really looking for a long-term, technology-focused business improvement plan, and not just short-term quick-fixes.  As you’re thinking about the benefits you are going to offer, make sure you really consider how you can fulfill long-term needs and convince your target prospects, customers and clients of the importance of real technology planning to the health and success of their companies.

In this short article, we talked about 3 tips for building a powerful, long-term business plan for computer consulting that attracts great, steady, high-paying clients.  Learn more proven secrets about creating a strong, profitable business plan for computer consulting now at http://www.BusinessPlan4ComputerConsulting.com

Copyright (C) BusinessPlan4ComputerConsulting.com All Rights Reserved