Pierre Eau Business Strategy

Recent surveys involving 300 marketers have shown that the vast majority of in-house marketing teams used online PR campaigns. The survey teams looked at the return on investment of online PR more than any other type of online marketing.

With astute businesses wanting to see real time measurable results the survey showed that although it is possible to track online activities such as the amount of web traffic many marketers remain cautious and dubious with regards to the value of online PR.

Measurability is seen by marketers as a key factor in using online public relations in order to see a return for their investment. The importance of digital PR should be embraced by companies as a tangible way to track performance particularly during the current economic crisis, when each and every potential consumer it reaches can mean the difference between increased sales and profitability or to becoming another statistic in failing businesses.

With online tools available to help track activities and measure success of online public relations it is advised to take a compressive campaign approach.

Digital PR or ePR is seen as an effective way of building and managing brand and service reputation online. In order for digital PR to be successful companies are engaging the expertise of PR companies who have embraced digital public relations as a positive way forward for many companies. More importantly the reputable and well established PR companies have not abandoned the more traditional public relations methods, but skilfully combine the two to ensure maximum expose is made to consumers.

The PR companies include a variety of different online public relations tactics and strategies which are all tangible and measurable such as communication through the use of blogs, Facebook and Twitter as a way of engaging and sustaining public interest.

Other strategies involve using new media such as pod casts, publishing information online on a Wiki and tailored media campaigning targeting online titles and journalism as a separate entity to main print paper.

Is Digital PR important?

Companies who want to stay ahead of the game and have a real edge over their competitors will need to utilise all of the traditional public relations methods and embrace new marketing and digital PR strategies to keep their brand name in the forefront of consumer’s minds. Competition had never been fiercer as companies small and large try to ride out the economic crisis and stay in business any way they can.

Companies with astute business minds are realising that although they may have to be making some pretty severe cut backs, public relations is this last area which they should be axing altogether. Those who believe that online public relations is not an effective way to promote their business may well face a fall in consumer interest over the next few months and beyond. Companies should be aware that consumers are very fickle, once ‘lost’ it will take a lot of enticing and potentially expensive marketing and traditional and digital PR work to win their business back.

Most students getting their MBA in popular fields such as finance, marketing, and management, but these are not the only the specialization of MBA programs offered by colleges or universities. There are far more specializations in MBA offered for individuals in various industries; any fields that you can think off, there will be an MBA specialization for it. By knowing the full range of MBA options, you have better chances to pick the best MBA that best fit your career goal.

In most career paths, people are planning to achieve their highest career achievement in managerial positions or become entrepreneurs who are going to run their own business. Although an MBA is not the ultimate requirement for managerial positions, employers generally prefer to promote or hire people with an MBA degree for higher position because MBA degree holders generally have better leadership and communication skills which are important in managerial position. MBA programs also prepare students to have the ability to think analytically and strategically. Hence, if you are combining your undergraduate degree or non-business degree with an MBA in your career field specialization, you will sure obtain higher marketable skills that are desirable to employment of your career field.

Let’s look at some of common MBA specializations:

MBA in Health Care Management

Health care industry is one of highest growth fields with 2 digits growth rate projected toward 2010 by US Bureau of Labor Statistics. This indicates a good career opportunity if you are interested to start your career in health care field.

An MBA specialized in health care management will prepare you for mid- to upper-level management positions in health care facilities, pharmaceutical firms , insurance companies, long-term care facilities, and public health agencies.

MBA in Marketing

If you are working in marketing, advertising or public relations, you know that these fields are very competitive. You need to have good marketing knowledge and skills in order for you to be success in this challenging career. MBA with marketing specialization can increase your knowledge and enhance your skills so that you are well prepared to face the challenges along your marketing career path.

MBA in Communication

If you work in communication fields such as media & advertising, journalism, public relations and you are looking to advance your career to next level, an MBA that specialize in communication will prepares you for mid- to upper-level management positions in these communication career fields.

MBA in Entrepreneurship

You don’t miss understood that MBA in Entrepreneurship is only for people who want to be an entrepreneur. Many organizations especially companies in dynamic industries such as technology and media require degree holders with MBA in Entrepreneurship for their managerial positions to lead the companies toward continued development. Basically, this MBA courses will focus on business administration strategies that encourage innovation and flexibility.

MBA in Hospitality & Tourism

Beside the health care industry, service industries such as hotels, restaurants and tourism focus areas are booming as well. The high demands in these fields require people with expertise that can employ management techniques in all levels to lead the industries to go inline with the boom. MBA in Hospitality & Tourism can be your open door to move your hospitality or tourism career to a higher level with better earnings.

MBA in Human Resources (HR)

Employees are the most important asset for an organization. HR department is responsible to select, recruit, train and cater to the needs of employees. Hence, management personnel in HR department require to good management of people, effective communication with employees, and good labor relations.

An MBA in Human Resources will combine the generic MBA with specialized human resources training such as employee training & recruitment, planning and mediation. You will also learn how to integrate HR strategies with the company overall human resources allocation plan.

Summary

You must select the right specialization in your MBA program in order for your MBA degree to carry the most value that can help in your career move. By knowing the options of MBA program’s specialization, you will have better chances to select the best MBA program that best fit into your career goal.

Green Six Sigma is addressing the real challenges for leadership and senior executives to drive business process excellence while reducing environmental impact—the role of Six Sigma both now and in the future for sustainability, energy reduction and to boost profits.  Six Sigma is not a new methodology to solve new problems. Many view it as something on top of everything else they already have to do. It is not. Six Sigma is a tried-and-proven methodology to solve today’s problems efficiently and permanently. These excuses are not allowing companies to address today’s big picture and meet the challenge of climate change and sustainability. Six Sigma can be a key weapon in that battle.

Manufacturing Journalist, Thomas R. Cutler authored a feature article in a recent issue of The Standard Register, titled “A Lean Green Six Sigma Machine.”  According to Cutler, “All over the world, new national and regional laws relating to carbon emissions and other environmental issues are seriously going to affect how companies operate in the future. The market for green initiatives is growing exponentially as businesses and consumers become environmentally aware. The carbon footprint associated with this demand has a value and offers growing economic incentives for companies to manage their carbon output more efficiently.”

About TR Cutler, Inc.:

TR Cutler, Inc. (www.trcutlerinc.com) was founded by Thomas R. Cutler a decade ago. Cutler maintains extraordinary relationships with clients, journalists, editors, trendsetters, and key business leaders worldwide and has become a key resource for those writing about the manufacturing sector. Cutler founded the Manufacturing Media Consortium™ in the 1999. This extraordinary group of more than 3500 journalists worldwide is writing about trends, data, case studies, profiles, and features in the manufacturing and industrial sector. Cutler has worked with thousands of media outlets to expand manufacturing media coverage.   Cutler has authored more than 2,500 articles for a wide range of manufacturing periodicals, industrial publications, and business                                     journals including most of the leading monthly trade publications.  TR Cutler, Inc. recently launched a new professional coaching system for manufacturers worldwide named C.E.O.™ or Continuous Experiential Optimization.

 

TR Cutler, Inc.

www.trcutlerinc.com

Thomas Cutler

trcutler@trcutlerinc.com

888-902-0300